Signals

PhonePe and Zepto: How Indian Unicorns Are Building In-House AI Teams

NASSCOM report documents how Indian unicorns are shifting from outsourcing AI to building in-house capability. PhonePe's AI team (50+ engineers) handles fraud detection and personalisation. Zepto's ML team forecasts demand for 5,000+ SKUs across 10 cities. Common stack: PyTorch, Kubeflow, Vertex AI.

Listed on site: 5 July 2026

What this is

NASSCOM report documents how Indian unicorns are shifting from outsourcing AI to building in-house capability. It appears in Signals because the update is more useful as a short brief than as a raw headline for recruiters.

Why it matters

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